Unlocking Real-World Engagement with Geofenced Campaigns

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April 17, 2025
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2 min read

What if your reward could only be claimed at a specific location? With Campaigns' new geofencing feature, you can now limit where a reward can be claimed, opening the door to more secure, immersive, and locally activated experiences. Whether you're a business, event organizer, or educator, geofenced campaigns let you blend digital interaction with physical presence in a whole new way.

Girl claiming reward at specific location.

Why Geofencing Matters

Geofencing adds a layer of location-based control to your campaigns. Participants must physically be within a designated area (set by the campaign creator) in order to claim the campaign rewards. This seemingly simple feature unlocks a host of powerful benefits:

  1. Increased Security and Control
    By restricting access to specific locations, you reduce the risk of fake or automated claims. Only participants who are physically present can earn rewards, making campaigns more trustworthy and tamper-resistant.
  2. Real-World Foot Traffic
    Businesses and venues can now drive physical visits with token rewards. For example, a coffee shop might offer loyalty tokens only claimable when someone is actually inside the store.
  3. Event-Driven Engagement
    From festivals and conferences to pop-up shops and product launches, geofenced campaigns are perfect for time-bound, place-specific activities. Attendees can claim tokens by simply being on-site, adding a fun digital layer to real-world events.
  4. Gamification and Exploration
    Create scavenger hunts or multi-location journeys where participants earn tokens at various points on a map. Great for tourism boards, museums, or campuses that want people to explore.
  5. Progression and Unlockable Content
    Use geofenced checkpoints in a series of campaigns where participants must reach a certain place to move forward. This makes each step feel like unlocking a new level in a real-world game.

Use Case Highlights

  • Retail: Offer in-store-only token claims to boost visits.
  • Events: Let attendees earn tokens for checking in.
  • Education: Reward students for attending specific lectures or field trips.
  • Tourism: Guide participants to landmarks with token-based incentives.

Geofenced campaigns bring digital content into the real world, creating immersive, secure, and location-aware experiences. Creators can connect with their audiences not just online, but in the physical spaces that matter.

Whether you want to reward local customers, build buzz at an event, or turn a city into a gameboard, geofenced campaigns make it possible.